May 21, 2024
In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving force.
read more
If you’re branding along with me, take stock of what you offer and what you actually do in your business. Is what you created serving who you are now? It’s good to re-evaluate your business every three years and consider what, if anything, you’d like to change.
May 7, 2024
read more
April 30, 2024
Have you ever considered rebranding your company? Do you want compelling copy, a show-stopping design, and a website that you’re proud to have people visit? I certainly do. In fact, I go through the rebranding process about every three years…and guess what? This happens to be one of those years!
read more
This episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it.
April 23, 2024
read more
April 16, 2024
Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I started a list, and in this episode, I’m answering as many of those questions as possible.
read more
In this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that seem to be gaining traction.
April 2, 2024
