August 2, 2024
In this episode of Brand for Good, we explore the power of storytelling in building impactful brands. Join me as we dive into the four essential brand stories that every impact-driven brand needs to stand out in the market. Learn why brand stories matter, how to use them effectively, and hear inspiring examples from brands like Ben & Jerry’s, Patagonia, Warby Parker, and TOMS Shoes. Discover how to craft and share your origin story, signature story, transformation story, and personal stories to create a powerful connection with your audience.
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In this episode of the Brand for Good podcast, we delve into the critical role of key messages in effective marketing. We explore what key messages are, why they are essential for establishing a strong brand, and how they serve as the backbone of all brand communications.
July 23, 2024
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July 16, 2024
Welcome to another episode of Brand for Good, the podcast dedicated to helping you build a brand that impacts the world…and your bottom line. In this week’s episode, we explore a fundamental aspect of brand communications: finding your brand voice.
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In this episode of Brand for Good, I explore the critical concept of brand positioning. Discover what brand positioning is, why it’s essential for business success, and how to craft a compelling brand position that differentiates you in the marketplace.
July 2, 2024
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June 25, 2024
In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand’s success, and how to create a memorable one that leverages your unfair advantage.
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A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business.
June 18, 2024
