Episode 143: Your Brand Is Your Marketing: Why Trust Converts Before Tactics

May 27, 2025

In this episode of Brand for Good, I explain why your brand isn’t just a foundation for your business—it’s the engine behind every successful marketing effort. I explore the invisible line between branding and marketing, showing how trust, not tactics, is what really drives conversion.

read more

Whether you’re building your credibility, growing your influence, or just tired of being the best-kept secret… this one’s for you.
“You Can’t Build a Personal Brand Without PR” is more relevant now than ever, so I’m bringing it back to your ears. 

Episode 142: You Can’t Build a Personal Brand Without PR

May 20, 2025

read more

Episode 141: Build Your Peerless & Profitable Brand

May 13, 2025

In this episode, I’m sharing why the way most entrepreneurs are building personal brands just doesn’t work anymore. The lifestyle brand strategy is outdated—and in today’s trust recession, authority is the new currency.

read more

If you’re getting engagement but not seeing real business results, this episode is your wake-up call. In a world flooded with lifestyle content and surface-level personal branding, tune in as I explain why visibility without authority is just noise — and what to do instead. You’ll learn how to shift your brand strategy from being liked to being trusted, and from being seen to being sought after.

Episode 140: The Authority Shift: How to Turn Attention Into Income

May 6, 2025

read more

Episode 139: Hospitality: Brand Experience Is the New Bottom Line

April 29, 2025

In a world of endless ads, algorithms, and automations, one thing still cuts through the noise: how you make people feel. In this episode of Brand for Good, I unpack why hospitality isn’t just for hotels and restaurants anymore — it’s the new foundation of powerful brands.

read more

In this episode of Brand for Good, Lorraine shares a powerful metaphor she first used with her daughters—sunglasses with different tints—to explain the concept of perspective. From parenting to branding, perspective shapes how we see, how we hear, and how we connect.

Episode 138: The Power of Perspective

April 15, 2025

read more

Read the

Socialize

Blog