April 8, 2025
In this episode, Lorraine Schuchart breaks down what a fractional CMO really is, the value they bring to growing businesses and nonprofits, and how they differ from consultants or marketing managers. If you’re ready to stop spinning your wheels and start aligning your marketing with your mission, this is the episode for you.
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In this episode, I’m sharing exactly what’s working right now in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I’ll break down how you can stay visible, build trust, and drive revenue—even in uncertain times.
April 1, 2025
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March 25, 2025
In this episode of Brand for Good, I’m sharing why I have never, and will never, hire an unpaid intern. I talk about my own experience as a paid PR intern at a comedy club—how that summer gave me confidence, hands-on experience, and an incredible learning opportunity. That experience shaped the way I see internships today and set the standard for how I hire interns in my own business.
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What does it take to create a life of freedom beyond addiction? In this episode, I sit down with Christina Kimbrough, former communications director and freelance writer turned founder of Free Life LLC, to talk about her journey to sobriety and how she’s helping others do the same. Combining her personal experience and National Certified Peer Recovery Support Specialist (NCPRSS) credential, Christina has built a supportive community offering online resources, in-person events, and a fresh perspective on what it means to live a substance-free lifestyle. All while building a brand for good.
March 18, 2025
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March 11, 2025
Did you know that nearly 50% of entrepreneurs report feeling lonely in their journey? And for women, that number is even higher.
For many women, this sense of isolation isn’t just about business; it seeps into personal life as well. While we’re building, growing, and leading, we sometimes find that our existing social circles don’t quite understand the unique challenges we face. And if we don’t intentionally build our own communities, loneliness can become an unintended companion on our entrepreneurial journey.
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Is PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively.
March 4, 2025
