February 4, 2025
In this episode, I’m talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I’ll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact.
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Welcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority. In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact.
January 28, 2025
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December 24, 2024
In the episode, I reveal my proprietary ‘Magical Strategic Vision Process,’ which starts with identifying one’s core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business.
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Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. And what she learned is that following what someone else did to build your business does not work. Every business is different and every growth plan needs to take that into account.
December 3, 2024
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November 26, 2024
In this episode, I share the simple steps you can take to implement a practice that has numerous benefits. I reveal scientific evidence of the relationship between optimism, self-confidence, and gratitude and how you can express gratitude to build stronger relationships.
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Would you trust an amateur with a life-or-death decision? Of course not. But many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise.
In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success.
November 19, 2024
