February 11, 2025
In this episode, I’m talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security.
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In this episode, I’m talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I’ll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact.
February 4, 2025
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January 28, 2025
Welcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority. In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact.
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As your business evolves, your brand should too. A rebrand can help you stay relevant and aligned.
January 20, 2025
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December 24, 2024
In the episode, I reveal my proprietary ‘Magical Strategic Vision Process,’ which starts with identifying one’s core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business.
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Every brand has an aura—an energy that shapes how people feel. The best brands radiate a clear, consistent vibe that attracts.
December 15, 2024
