Episode 91: Lead with Purpose

February 20, 2024

In my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpose. 

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In my 30+ years of writing content for traditional and digital media, I have discovered that there is a formula for writing that attracts and retains a clearly defined audience, ultimately building brand and increasing sales.

Episode 90: 8 C’s for Effective Content

February 13, 2024

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Episode 89: 7 Principles of Influence

February 8, 2024

Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve massive impact.

Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and much more.

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Welcome to the first official episode of Brand for Good, formerly The Prosper Project. 

 Have you ever had the realization that you’re going through some kind of metamorphosis and that your business needs to evolve to accommodate that change?

Episode 88: Brand Evolution

February 6, 2024

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Episode 87: Goals & Grace

December 28, 2023

On this last episode of 2023, Lorraine discusses how to navigate the end of year pressures faced by business owners, what she calls “opposing pulls.” She explains the concept of ‘granting being’ or exercising grace in the face of disagreements or perceived differences, highlighting the importance of separating individuals from their action. Lorraine talks about how it is often most difficult to grant grace to ourselves and why it’s important. 

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No business owner wants to face a crisis, but planning for one in advance will save you time and save you from missteps, should one ever come to pass.

Episode 86: Cancel Culture and Crisis Communications with Evan Nierman

December 19, 2023

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