In this episode, I’m joined by Josie Ann Lee—author, speaker, and consultant behind the Most Important Person (MIP) Principle. Her core belief is simple: every person you encounter is someone’s most important person. And when you build a business around that truth, everything changes.

In this replay of one of our most downloaded episodes, I’m sharing exactly what’s working in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I’ll break down how you can stay visible, build trust, and drive revenue—even in uncertain times.

In this episode, I explore why this happens and why authority, not attention, attracts the most interesting opportunities. I explain why personal brand is really a leadership asset, why being discoverable has become essential in today’s research-driven economy, and how PR acts as a trust multiplier by placing your ideas in front of other people’s audiences.