In this episode, I’m sharing my second Brand Breakthrough Live with Monica A. Leyva, a true unicorn who brings together the intellectual and the creative. Monica writes about healthcare, systems and leadership alongside poetry, personal essays and her speculative fiction series, Sorrel Ashwick. As she prepares to approach agents and publishers, she wants to ensure her personal brand supports everything she writes without confusing her audience.

What do you do when everything you’ve created feels true to who you are—but, together, it doesn’t make sense to anyone else? That’s the challenge at the heart of the first episode of Brand Breakthrough Live, my new Substack show where I coach a creator or business owner through a real brand issue—live—so others can learn from the conversation.

In the last episode, I shared some of the business advice I no longer believe—including the idea that growth should always be the goal. This week, I’m taking that idea further by sharing how I’m editing the business I’ve spent more than a decade building.