Episode 141: Build Your Peerless & Profitable Brand

May 13, 2025

In this episode, I’m sharing why the way most entrepreneurs are building personal brands just doesn’t work anymore. The lifestyle brand strategy is outdated—and in today’s trust recession, authority is the new currency.

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If you’re getting engagement but not seeing real business results, this episode is your wake-up call. In a world flooded with lifestyle content and surface-level personal branding, tune in as I explain why visibility without authority is just noise — and what to do instead. You’ll learn how to shift your brand strategy from being liked to being trusted, and from being seen to being sought after.

Episode 140: The Authority Shift: How to Turn Attention Into Income

May 6, 2025

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Episode 139: Hospitality: Brand Experience Is the New Bottom Line

April 29, 2025

In a world of endless ads, algorithms, and automations, one thing still cuts through the noise: how you make people feel. In this episode of Brand for Good, I unpack why hospitality isn’t just for hotels and restaurants anymore — it’s the new foundation of powerful brands.

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In this episode of Brand for Good, Lorraine shares a powerful metaphor she first used with her daughters—sunglasses with different tints—to explain the concept of perspective. From parenting to branding, perspective shapes how we see, how we hear, and how we connect.

Episode 138: The Power of Perspective

April 15, 2025

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Episode 137: The Truth About Fractional CMOs

April 8, 2025

In this episode, Lorraine Schuchart breaks down what a fractional CMO really is, the value they bring to growing businesses and nonprofits, and how they differ from consultants or marketing managers. If you’re ready to stop spinning your wheels and start aligning your marketing with your mission, this is the episode for you.

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In this episode, I’m sharing exactly what’s working right now in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I’ll break down how you can stay visible, build trust, and drive revenue—even in uncertain times.

Episode 136: Recession Proof Your Marketing

April 1, 2025

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