DESIGN NOTE:

Don't worry, this is a hidden canvas. You can delete it after you read this.

What is this page and how do I use it, you ask?
This page lists all of your blog posts in order (it's what visitors will see after clicking "View More" on your Blog Home page). It can also act as your main blog page if you prefer a simple blog page. If you want to set this page as your Blog main page instead of "Blog Home", you'll just want to change the link to "Blog" in your navigation menu and footer (and anywhere else you're linking to your blog). To do this, click on this page on the lefthand sidebar, and navigate to the Template Info tab on the right. Make sure Wordpress Template type is set to "Post List (Default)" and that no other templates are set to that type. After that, you can link to this page by setting any "Blog" links under Click Actions to Type > Page > Post List. Then Publish away to save changes!

To learn how to showcase Trending / Featured posts and your blog categories on this page, don't forget to also watch our video tutorials on the Learn page! - Jen

bLOG CATEGORIEs + Search

In this episode of Brand for Good, I share the shift that changes everything: Category of One Thinking. This isn’t just a marketing tactic — it’s a mindset. It’s the process of moving beyond comparison and competition, and instead claiming the space that only you can fill.

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In this episode, I break down why more information doesn’t lead to more conversions—and what actually does. I talk about my concept of belief-based branding and how it accelerates trust, shortens the sales cycle, and positions you as the obvious choice in your space.

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We dive into why work-life balance is a myth, the power of perspective when navigating personal and professional challenges, and how grief is often the hidden thread running through so many of life’s changes. Heather shares powerful stories from her coaching practice—from stepfamily dynamics to empty nesting to navigating workplace boundaries—that show how small shifts in perspective can transform relationships.

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What happens when your perfectly planned vacation gets turned upside down? In this episode, I share the story of my three‑week trip to Lakeside, Ohio — a place that usually brings me peace, clarity, and joy — and how this time, everything went differently than expected.

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In this episode of Brand for Good, I’m sharing my best tips for hiring people who will not only do the job but also strengthen your reputation, culture, and long-term growth. We’ll talk about why skills aren’t enough, the one question I always ask before making a hire, and how the wrong person can cost you far more than their salary.

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In this special episode of Brand for Good, I’m turning the mic over to two very bright voices—our summer interns, Arielle Teppert and Alyssa Kilpatrick. Over the past two months, they’ve immersed themselves in the world of purpose-driven marketing at Prosper for Purpose, learning everything from social media strategy to brand messaging to how AI fits into the future of creative work.

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