Articles by Month: March 2016
You did your research, you nailed your interview and you were offered your dream internship. Now what? How can you ensure you have a successful internship?
Follow these five tips to impress your supervisor and optimize your time as an intern:
1. Treat your internship like a real job
2. Set goals
3. Ask smart questions
4. Get to know your coworkers
5. Challenge yourself
Treat Your Internship Like a Real Job
Above all else, acting professionally should be your top priority if you want to leave a lasting impression. This includes being punctual, dressing appropriately and following proper office etiquette. Being professional will show your supervisor you’re taking your internship seriously. It can also lead to a killer letter of recommendation (a powerful tool that can help you stand out when searching for a full-time job).
It’s also crucial to always, always, always turn in projects and assignments as if they were going directly to a client. Don’t expect your supervisor to check your grammar and spelling for you.
When we begin working with new clients, one of the first things we do is set goals and review expectations. An internship should start the same way. Meet with your supervisor to review your personal goals and clarify expectations. What is expected of you? What would you like to accomplish during your internship? This is the time to let your supervisor know what projects you’re interested in working on during your internship (Tip: think about what you would most like to showcase in a portfolio).
Ask Smart Questions
Don’t be afraid to ask questions (preferably ones that can’t be answered with a simple Google search). Asking questions shows you’re engaged and eager to learn. So speak up!.
Get to Know Your Coworkers
Take the time to get to know as many of your coworkers as possible. Networking is invaluable when it comes to searching for a full-time job. Building strong connections can also help when it comes time to ask for that invaluable recommendation letter. Learn about other positions, ask your coworkers how they got to where they are now and inquire about what else you can do to make yourself more marketable to employers.
The goal of your internship should be to learn and gain valuable real world experience. Don’t waste your time – or your employer’s time – texting your friends or scrolling through social media. Truly focus on developing your skills. Take on new projects, introduce yourself to someone in a different department or make a suggestion at a big meeting. Great things can happen when you step outside your comfort zone.
Looking for more advice? Check out our blog to see what two former interns had to say about their experience at Prosper for Purpose.
All kids dreams about what they want to be when they grow up, whether it’s a doctor, astronaut or chef. As a child, I wanted to be a news anchor on the Today Show. But my career path quickly changed after taking one particular class in high school.
The Business Marketing class at Rocky River High School changed my mind about my career choice. I fell in love with marketing and knew exactly what I wanted to study in college.
I graduated from Ohio University, where I studied marketing and communications. Throughout my studies at OU, I was unsure which area of marketing I ultimately wanted to work in, but I always knew it would be a creative field. Then during my senior year it hit me: social media. OU had just started offering an Undergraduate Certificate in Social Media Studies, so I hopped on the opportunity to sign up for the program. It sounded like the coolest thing ever and a great way to further my education. I have always loved maintaining my personal social media accounts, so this path was a no brainer.
Interning at Prosper for Purpose
Last summer, I accepted a job offer that was perfect for me: a marketing internship at Prosper for Purpose. I was beyond excited to start my journey into the world of marketing, social media and public relations.
Working closely with Prosper’s public relations director, I managed client social media accounts, conducted research, compiled contact and media lists, and assisted with media relations and the coordination of various marketing programs.
This internship has widened my knowledge of marketing and communications, and I could not be any happier! It definitely helped that I had awesome co-workers and a beautiful, creative, open office space!
My Perspective On Social Media
Since I am a huge social media nerd, I thought it would only be right to share my perspective on the topic.
I believe social media is a positive in our lives. Social media platforms are places where everyone can connect with family and friends near or far; search for news, jobs, DIY projects, recipes and cures to illnesses; post pictures of a missing pet; read helpful articles; watch funny cat videos; and so much more. Social media even allows us to express ourselves in ways in we may not be able to during face-to-face interactions. It even helps businesses thrive by engaging their audiences, and promoting their products and services. It provides so many positive advantages that help us with our daily lives.
Looking back on my internship, I see that social media isn’t the only positive in my life. I have learned so much working alongside #TeamProsper, and I am very thankful for the positive experiences I gained at Prosper for Purpose!
After Alexis completed her internship at Prosper, she accepted a position at Innovation Foods in Twinsburg, Ohio as a marketing assistant.
Bill Gates is quoted with saying, “If I was down to my last dollar, I would spend it on PR.” While there is some debate about whether or not Gates actually uttered those words, there is no doubt it is sage advice.
The success of your business depends on how well you communicate with your customers. This is why we (and other PR agencies) exist. But agencies aren’t just competing against each other for your business. We are also contending against in-house PR teams. So why is an agency a better hire? Here are five ways hiring an agency benefits your organization.
More Bang for Your Buck
We hear it all the time: internal hires are less expensive. Are they though? When you hire an employee, you only get the experience of one individual person. When you hire a PR and communications agency, you get the knowledge and skill of an entire team. With Prosper for Purpose, that means more than 80 years of combined experience (wow, that’s a LOT of experience!). To match what we bring to the table you would need to hire a strategist, a writer, a designer, a social media guru, a publicist, a researcher, an event manager and more. Does an internal hire still sound like the less expensive option?
Handling PR internally requires finding, hiring and training the right employee. PR agencies, on the other hand, have the ability to quickly ramp up capabilities when necessary. On any given day you may work with everyone from the intern to the CEO. Our team is always up-to-speed on the latest and greatest trends not only in PR, but also in a variety of industries. As we like to say, we wear as many hats as experience permits and our closets can hold.
We’re Masters of Messaging…and More
Good PR practitioners are good writers. Prosper’s tagline, “communications for a better world,” is based on the belief that words have the power to transform relationships. We’re storytellers at heart. Creatively trying to find a buzzworthy story warms our hearts as much as the eighth cup of coffee we just consumed. But that’s not all. Our strengths range from brand development, strategic planning and crisis communications to media relations, fundraising management and organizational training. Simply put, we offer a large suite of services. Pretty sweet, huh?
Good communications start with good networks. Hiring a PR agency with a team of connected people can greatly increase your chance of connecting with the media and consumers. PR is what we do all day, every day. We’re pros at pitching. We know which reporters cover the nonprofit sector and which journalists prefer to write about consumer products. And we can make that knowledge work for you.
A PR agency can become an extension of your company, while also providing independent perspectives. We can help you build a brand, launch a new product or make your business stand out in a crowded market all while remaining impartial. It’s easy for business owners to become die-hard fans of their companies and believe everything about it is newsworthy. Sometimes an outsider’s outlook can help you see things in a different light.
These are just a few of the many reasons why a business should hire a PR agency. If you’re looking for a communications firm, give us a call. We’d be happy to talk to you about our capabilities and how we can help your organization prosper.