If social media wasn’t essential to growing a successful business, would you still use it?
In this episode of Brand for Good, I’m joined by Megan Espinal, founder of Social Reject, a social-media-free marketing agency. Megan believes social media has taken on an outsized role in business, turning what should be one distribution tactic into the foundation of many companies’ marketing strategies.
We talk about what it means to build beyond the feed using assets you own, including your website and email list. We also explore the risks of relying on platforms you can’t control, why marketing should align with your strengths and values, and how to recognize when social media is costing you more than it contributes.
But our conversation goes beyond social media. Megan and I discuss transparency, trust, AI, copyright, and the danger of experts who promise a single formula for success. This episode is an invitation to question the marketing rules you’ve been handed—and build a business that feels more ethical, sustainable, and aligned.
In This Episode, We Talk About:
- How to build your business around owned assets such as your website and email list
- Why discernment, nuance, and alignment matter when choosing how to market
- The ethical and copyright concerns surrounding AI-generated content
- Why transparency and real expertise are essential to rebuilding trust
Connect with Megan:
Visit Social Reject and subscribe to Megan’s biweekly newsletter, The Rejection Letter, at socialreject.co/subscribe
Brand for Good Links
Learn more about my agency: prosperforpurpose.com
Go behind the scenes on branding: Brand & Belief: lorraineschuchart.substack.com
Interested in my personal essays? Find them here: lovelorraineschuchart.substack.com
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