Three images of Lila Rose Kole acrylic paintings
Screenshot of Lila Rose Kole website bio page

Situation

Lila Rose Kole is a professional artist whose primary focus is producing abstract paintings in the style of the New American Tonalists. Based in Cleveland, Ohio, Lila divides her time between managing Hartshorn Studios, co-owning “The Vault” at 78th Street Studios, and creating commissioned artwork for corporate and private collections. To give words to her paintings and approach, Lila contracted with Prosper for Purpose for brand development and strategy.

Services Provided

Brand Development

Objective

To humanize Lila Rose Kole and position her in the minds of individuals, commercial collectors and galleries as a hands-on, collaborative artist who helps people access their own narrative and experiences when seeking decorative, luxury arts.

Strategy

To brand Lila as an accessible artist whose works of art provide an emotive experience and a sense of place.

Tactics:

  • Brand strategy, including architecture, positioning and messaging
  • Identity design, including logo, stationery and marketing collateral development
  • Website rebuild

Results

Through our in-depth discovery and analysis process, we centered on an evocative, layered, whimsical brand personality that would appeal to art collectors looking for original paintings that fit their homes, lifestyles and definition of beauty.

To visualize these traits, we developed a brand identity using warm, welcoming colors and simple fonts.

After a redesign, lilarosekole.com is now a sleek and simplistic site with beautiful inspirations and a universal appeal.