Cleveland PR agency
We’re busy wrapping up more than gifts here at Prosper for Purpose — we’re also wrapping up the year. Our offices will be closed Christmas week so #TeamProsper can spend time with loved ones. But before we go, we want to share what we’re grateful for this year.
Our clients inspire us whether they’re transforming their communities or changing the world. They are purpose-driven people leading companies and nonprofits, consultancies and educational institutions. We choose our clients carefully and they, in turn, challenge us to bring our best each and every day.
We continued to live our motto of using ‘communications for a better world’ by helping these clients achieve social and environmental impact by building relationships that matter. In 2017, these relationships were built through strategic storytelling, branding and fundraising, mixed with social media, event management, and much, much more.
While the U.S. and the world saw some setbacks this year in terms of global sustainability and social justice, we are encouraged to be part of a rising tide of business as a force for good. We believe any setbacks are sure to be temporary as we raise our voices and increase our efforts around issues that matter.
As a two-year member of the B Corp community, Prosper is proud to be one of more than 2,300 Certified B Corps from 50 countries and more than 130 industries working together toward one unifying goal: to redefine success in business in terms of people, planet and profit. We at Prosper have added a fourth term: purpose.
At Prosper, we practice a servant leadership model of management because we know the best leaders are those who help others be their best. In the day-to-day, this looks a lot like friendship. Everyone has a seat at our table, everyone has a voice. We were honored to receive “Team of the Year” award at the PRSA Cleveland Rocks award banquet earlier this month. We can’t wait to see what is to come for our team in 2018.
We recently completed our annual PDPs (personal development plans). As we plan for 2018, we will be figuring out how we can best support and empower each other to meet our goals, both inside and outside of work. To us, Prosper for Purpose is not just a company, it’s a mantra.
Hi, I’m Meg! As the newest member of #TeamProsper, I’d like to officially introduce myself. I grew up in the San Francisco Bay Area before heading to St. Louis for boarding school and college. I officially moved to Cleveland in May 2017 and I’ve been enjoying getting to know the area over the last six months.
My passion for purpose-driven business began towards the beginning of high school when I was a member of the National Leadership Council, a program that accepts 20 students each year to study and practice servant leadership both at home and on service trips. One of the most memorable experiences from the program was our service trip to Peru. We taught classes in Spanish in a rural mountain school and helped the community with building projects, including the construction of a community greenhouse.
Those few weeks in Peru completely transformed the way I saw the world and I came home convinced that I would work for nonprofits. During my freshman year at Principia College, I took a few introductory business courses and decided to blend my interests by studying the way business can have a positive impact. One of my favorite initiatives in college was founding the Center for Entrepreneurship and Innovation, where students can collaborate on projects and budding ideas with the support of faculty and educational resources.
Over the last few years, my professional experience has included social media management, communications, marketing, design, photography, and writing — all of which come into play in the agency environment. One of my favorite internships was serving as the communications manager for San Francisco-based B Corp, Bixbee, which provides a backpack full of school supplies to a student in need for every backpack they sell.
When I arrived in Cleveland, one of the first things I did was search for B Corps in the area. I was delighted to learn about Prosper for Purpose and even more thrilled to officially join the team in September 2017 as the production coordinator for brand and operations! In just a few months, I’ve had the privilege of working on several interesting projects in a variety of roles, giving me more exposure to the many facets of agency life. Most importantly, I appreciate being part of a company where our mission is at the core of everything we do.
Whether I’m planning an event, creating graphics, or covering ground across Cleveland to implement our strategies, I love knowing that each project enables our clients to maximize their positive impact. It’s so rewarding to turn creative ideas into tangible results, and I’m excited to be part of it.
The holiday season is upon us, which means individuals may feel encouraged to give more freely to their favorite charities. We love this generous end-of-year spirit, but we’re also committed to giving back to our local communities throughout the rest of the year. Which is one reason why we are continuing our 12 Months of Giving program in 2018.
Each month next year we will provide a Northeast Ohio nonprofit with:
- Three (3) hours of free strategic consulting on a current challenge
- Promotion through Prosper for Purpose’s website, social media accounts and various other channels
During our 2017 program, we have had the opportunity to work with some amazing organizations such as the May Dugan Center, Greater Cleveland Habitat for Humanity, the Greater Cleveland Food Bank and the Conservancy for Cuyahoga Valley National Park.
Would you like to add your name to this list and prosper with us next year?
Just complete and submit this entry form to be considered for our 2018 12 Months of Giving program. Or, tell your favorite Northeast Ohio charity to apply!
It’s important to us to work with purpose-driven clients in both the business and nonprofit sectors. When our clients do well, their communities prosper. So, join us as we do well by doing good together in 2018.
How we help our people, our clients and our company prosper
Over the last few weeks, I have been sharing how we #measurewhatmatters at Prosper for Purpose. I’ve referenced our quadruple bottom line as people, planet, prosperity and purpose. This week, I write about prosperity.
I chose the word prosperity rather than profit, the term used by most other organizations, because profit is only one part of prosperity. At Prosper, we view the notion of prosperity as inclusive of health, happiness and economic stability—in other words, general well-being. Why? Because an economic-focused view of prosperity will inevitably compete with health and happiness.
Causal effects between economic prosperity, health and happiness have been studied and documented. One famous study that advances the holistic definition of prosperity to which we at Prosper subscribe is the Legatum Prosperity Index, an annual ranking of 142 countries, developed by the Legatum Institute. The ranking is based on a variety of factors including wealth, economic growth, education, health, personal well-being, and quality of life.
Surveys have shown that increases in income do not lead to increases in happiness.
For example, moving up the corporate ladder may lead to an increase in economic prosperity, but the longer hours spent working may encroach upon time formerly devoted to exercise and family. In this way, economic prosperity is potentially achieved at the expense of health and happiness. That is not the kind of prosperity we want (does anyone?).
To ensure Prosper supports our team’s prosperity, each employee completed a personal development plan (PDP) this summer. The leadership team then reviewed the PDPs with each employee and made a commitment and a plan to move them forward.
Because we also care about the prosperity of our clients, we measure that too. From our kick-off session through planning, ideation and implementation, we tie our milestones and measurables to the overarching goals of the organization. In other words, we’re not happy unless our clients are successful. We work by choice with purpose-driven clients in both the business and nonprofit sectors. This means that when our clients do well, their communities prosper.
Finally, we care about the prosperity of our company. We do well by doing good. And the more we prosper, the more good we can do.
Want to help us #domoregood? Then tell your favorite Northeast Ohio charity about our new program, the 12 Months of Giving.
In last week’s post, we talked about a disruptive approach to business; one that embraces social and environmental factors along with economic ones.
Why do we measure these things? Because at Prosper for Purpose, we are all about impact. Impact that enables us to do well by doing good. We measure impact in four areas: people, planet, prosperity and purpose. We call it our quadruple bottom line.
This week, we look at planet.
Walk into our office and the first thing you may notice is the absence of trash containers. No wastebaskets under desks. In fact, there is only one wastebasket in the entire office and it’s at our print and coffee station. We fill and empty it only once a week. How? Well, we work towards a goal of being a paperless office. We share and store our files online. We print contracts for signatures and documents for meetings and that is, essentially, it for printing.
But that’s not all. Here are some other things we do to measure our impact on, and stewardship of, our planet.
The Prosper for Purpose Planet Strategy:
- We recycle. Our single garbage can contains two bags: one for trash and one for recycling. Nearly every Friday, both are emptied, meaning our recycle to trash ratio is roughly 1:1. We’re working to improve that ratio.
- We use a programmable thermostat.
- We work at desks and tables made from reclaimed wood.
- Each desk has a high-end LED desk lamp that uses minuscule amounts of energy.
- Our main walls are made of glass, allowing for natural light throughout the day. Not only is natural daylight a free source of lighting for the office, it has been proven to improve worker productivity and satisfaction (as well as boost sales in retail settings).
- Our flexible environment helps minimize our carbon footprint.
- We’re working with B Corporation to incorporate an environmental management system.
- We became a member of 1% for the Planet!
Because we believe that health and wellness come from the environment, that business is responsible for positive change and that we can leave this big blue planet better than we found it, we joined an organization that is based on these beliefs. As a member of 1% for the Planet, we commit even more to our mission of doing well and doing good. After recently becoming a certified B corporation, this partnership will allow us to amplify our positive environmental impact.
Stay tuned as we share more about our work with B Corporation to create an environmental management system, and our developing relationship with 1% for the Planet.
Next week, we will look at prosperity.
In a business world that measures success by profit, a disruptive approach has slowly emerged. This approach embraces social and environmental factors along with economic ones. It is called a ‘triple bottom line’ and is built on a belief that I embraced when starting Prosper for Purpose–the belief that companies can do well and do good.
The triple bottom line philosophy holds that a company should combine traditional metrics of financial success with those that measure social and environmental impact. It is sometimes referred to as the 3P approach — People, Planet and Profit.
These three metrics are measurable and transparent; indeed, when our company became a Certified B Corporation earlier this year, we shared evidence of our metrics with B Lab, the company that provides the certification.
At Prosper for Purpose, we add a fourth component – Purpose. Less transparent and measurable than people, planet and profit, purpose is, for us, the thread that holds it all together.
Over the next four weeks, I will share how we approach our quadruple bottom line. This week, we look at People.
In addition to being the first component of our quadruple bottom line, People is Prosper’s very first value (you can see all our values here) because, as we say, if you’re not working with the right people, nothing else matters. This value is the lense through which we consider the clients and partners we work with and, perhaps most importantly, the people we invite to join #TeamProsper.
The first half of our mission statement is devoted to our team, “To grow a company dedicated to the development of our people.”
We look to hire incredibly talented people who also happen to be passionate about making a difference and believe that work is a great place to start. It’s that shared philosophy that inspires us to transcend traditional approaches, blending innovation into best practices and throwing in a generous dash of audacity.
This is our culture. Here are just a few of the programs it inspires:
The Prosper for Purpose Work/Life Integration Strategy:
- Our employees can work away from the office when they need to. This ‘need’ may arise from caring for children, travel, or needing a quiet space in which to write, plan or think.
- Team members stay home when they’re ill because sick time is given as needed. Those paid days off do not count against PTO.
- Speaking of PTO, ours starts at three weeks. We also throw in 10 holidays. All of this time out of office is paid for our full-timers.
Training and Personal Development: As a commitment to our value of lifelong learning, we provide ongoing training opportunities to all members of #TeamProsper. From association memberships to access to webinars and conferences, we are committed to the personal and professional growth of our team members.
Future Prosperity: We help employees save for their future through our Future Prosperity retirement program.
Parental Leave: A company that is truly committed to its employees must demonstrate commitment to their families. That is why we added a parental leave policy to our employee handbook earlier this year.
Purpose in Action: Prosper is committed to supporting activities that serve and enhance the communities in which we live and work. Therefore, employees are encouraged to become involved with local community service efforts. Each full-time employee is entitled to three days (24 hours) paid time off per year to volunteer their time to a nonprofit organization of their choice. Each part-time employee is entitled to 1 ½ days (12 hours) paid time off per year to volunteer.
In these ways and many others, Prosper fosters change that cultivates wellness and abundance through relationships rooted in shared vision.
I sought to create the company I wanted to work for. The result of that effort is the team of people I am grateful to work with.
In our next post we continue to #measurewhatmatters with Planet.
Think you might like to work at Prosper for Purpose? Go here for more information.
Pretty much everyone has a story (or ten) of “the workplace from hell,” or even just the workplace they dreaded. Wouldn’t you rather work in the happier workplace? Of course you would.
No matter how much your organization engages with external customers and stakeholders, it’s tough to prosper if the people who are there are disengaged, looking for other work, too stressed to function well, or don’t believe that they are meaningfully valued as part of your mission.
In other words: Prosperity is an inside job.
A recent study from The Energy Project and Harvard Business Review examined 192 companies in the United States. One fascinating outcome, as quoted in The New York Times in 2014:
If your employees feel more energized, valued, focused and purposeful, do they perform better? Not surprisingly, the answer is almost always “Yes.” Next we ask, “So how much do you invest in meeting those needs?” An uncomfortable silence typically ensues.
In our work here at Prosper for Purpose we’ve often discovered that many (even *most*) of our clients know that creating a positive work experience for their employees is critically important to the success of their organization—but that most organizations don’t know how to go about that.
Which is why we’ve expanded our Curated Collaborative™ and now offer the Prosper With Purpose line of services. The investment in creating the happier workplace–a workplace that people love being part of pays off in organizational stability, productivity, sustainability and achievement. Prosper With Purpose is about creating a workplace where employees feel energized, valued, focused and purposeful.
Sometimes it’s a matter of simple, small shifts that make a big difference. Sometimes it’s a comprehensive culture change initiative. Always, it’s about making sure that the people who make your mission come to life and deliver your services to the world are proud and energized by being part of that mission.
Want a happier workplace? Let us help you Prosper With Purpose.
May 21, 2015: FOR IMMEDIATE RELEASE
JENNY KELLEY JOINS PROSPER FOR PURPOSE
KELLEY GREEN WEB TO MERGE WITH PROSPER
CLEVELAND, OH (May 21, 2015) – Prosper for Purpose has announced that Jenny Kelley, Founder and CEO of Kelley Green Web, has joined Prosper for Purpose as Vice President, Brand & Business Development and plans to merge her company with Prosper.
Kelley Green Web is a successful communications and development firm started in 2007; Prosper for Purpose is an award-winning public relations and development company that launched in 2013.
“Jenny and I share a passion for building successful brands, and a commitment to contributing to community health and wealth in Northeast Ohio,” explained Lorraine Schuchart, APR, founder and CEO of Prosper for Purpose.
“We have long been fans of each other’s work had been looking for ways to collaborate,” said Kelley. “A recent opportunity to team up on client projects helped us realize that our shared values and the complementary strengths of our businesses could lead to deeper synergies. Lorraine was growing Prosper and I was ready for a change.”
Kelley brings eight years’ experience as a CEO of her own company to Prosper. As an innovative entrepreneur with a passion for sustainability, a mind for theory and a drive for positive change, Kelley has built a reputation on her ability to design and implement collaborative strategies for action that have helped contribute to economic and community revitalization in Northeast Ohio.
“Jenny has high standards of excellence and a keen aesthetic. She takes a unique approach to brand building and focuses on creating a stellar and valuable experience for clients and helping them do the same for their customers” reported Schuchart. “And Prosper will benefit greatly from Jenny’s ability to develop systems and processes, not to mention from how sincerely she seeks out socially, environmentally and economically responsible solutions.”
“Honestly, I feel a sense of relief – a bit of a burden has lifted by joining Prosper for Purpose,” said Kelley. “Owning a small business is a tall and lonely order. I’m a single mom with a young son and I’m spread so thin. I’m unbelievably blessed to have found a like-minded thought partner in Lorraine. Now we can combine the resources of our firms to maximize our reach and impact. Together we can better pursue our passions and help our company and others ‘prosper for purpose’. ”
About Prosper for Purpose
Prosper for Purpose guides, serves and works alongside leaders of mission driven companies and nonprofit organizations, as well as artists and entrepreneurs, to create successful brands and increase revenues. An integrated approach to marketing and development helps clients build better relationships, bring meaning to their mission, do well and do good – in other words, to prosper for purpose.
Ever since I was a young girl, I knew I was a little different than my peers. Recess in 1997 generally consisted of my group of girlfriends getting together near the swings to dream up their future weddings to Jonathon Taylor Thomas or Leonardo DiCaprio. (We were all still reeling from the loss of Jack. There was enough room on that door, Rose.)
And then there was me. I would often tune-out their romantic banter to dream of the business world. I imagined myself strutting down the streets of New York City. A coffee with eight sugars in one hand, a Lisa Frank briefcase in the other. I’d get my to swanky corner office where all five of my assistants, the Backstreet Boys, would greet me with a smile and I’d type away on my purple Apple computer and talk to important people all day.
My mother’s favorite stories to tell of me often involve the way I used to sit, poised and professional, having a faux conversation with myself in front of a mirror or any window that would grant me a reflection. “Hello,” I would start, “My name is Maggie. What is your name? Would you like to have a meeting? Would you like to meet my mom?” Although this story is simple, it is also significant.
During my early childhood, I admittedly had no idea that I would find my passion for public relations some years down the road. I firmly believe that public relations found me.
It wasn’t until my college years that I truly knew that public relations was the best choice for my career path. And that path to PR has graciously landed me here at Prosper for Purpose. Professor Feldt, you were right – find somewhere you spend time doing what you love and you’ll never work a day in your life.
As the Account Coordinator for Prosper, I have been given the duty of handling all of our social media accounts for a number of our clients, as well as maintaining a great image of who we are on all platforms. All of those hours finding beautiful glitter graphics and crafting the perfect “About Me” section on MySpace in high school is paying off!
I am so thankful to be given such a great opportunity in an honest, considerate and growing company right out of college. I look forward to working alongside this team of brilliant individuals and I’m eager to see my personal growth with Prosper for Purpose with their help.
So, I’d like to dedicate my first ever blog post to my six-year-old self with big dreams and high hopes. Although you have traded Lisa Frank for Louboutins, you’re on your way gal. Congratulations and good luck!
*Side note: Backstreet Boys, if you’re reading this, I’m still accepting applications.
Your brand is molded by everyone who interacts with it: customers, employees, vendors, clients and every other stakeholder. Yet there is one piece of your brand that is yours alone, and when you use it to direct your marketing strategy, you have the opportunity to position it in the minds of every stakeholder—even though most will never see it. It is called your brand positioning statement and it is the most important component of your marketing plan.
At Prosper for Purpose, we believe that the brand positioning statement is the most important component of a marketing plan. It creates the foundation and the focus for the development of the plan: from goals and strategy down to tactics.
So what is this powerful thing called a brand positioning statement? It is a written declaration of your brand’s unique value. It defines why a consumer should choose your product or service over your competitors. Unlike a tagline, which is consumer facing, the brand positioning statement is typically for internal use only, but reinterpreted into taglines and other consumer-facing marketing. Here’s one example:
To adults suffering from a variety of cold and/or flu symptoms, NyQuil is the original soothing night-time cold medicine that effectively relieves symptoms so you can sleep through the night.
While a positioning statement can appear basic, careful thought and attention should be given to the process. The words matter, as when used properly, they form the basis for all the marketing to come.
A positioning statement includes:
- Your Target Market
- Definition of the Market
- Brand Promise (emotional or rational benefit)
- The Reason to Believe the brand promise
Ready to think about your brand? Here’s a brand positioning template:
For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all [insert Frame of Reference] because [insert Reason to Believe].
Want some expert help in developing your brand positioning statement? Give Prosper a call:216-469-7977.