Tag Archives: business development
“If you’re running a business that’s not considering the impact that you have on the environment and society or the impact that those things have upon your business, then you’re not operating a business that’s really going to be in existence in the future.” This quote by Kate Wallace, New Belgium Brewing’s assistant director of sustainability, speaks volumes to the mission of Impact Relations, the newest evolution of public relations.
Prosper for Purpose has been working with Yulu Public Relations, a fellow B Corporation, and strategic PR agency, to launch Impact Relations as its own industry. Both agencies are on a mission to showcase organizations who are striving to make a difference. Impact Relations focuses on sharing powerful stories from organizations and individuals to create positive social or environmental impact.
Impact Relations was founded on transparency to create a positive shift in the way businesses and agencies operate. Impact Relations was started in 2011 by Melissa Orozco, founder and creative director of Yulu, with the idea to use PR as a force for good.
When asked about the creation of Impact Relations, Melissa stated, “The original inspiration for Impact Relations was the emergence of Impact Investing from its industry roots of investment banking. Seeing the social and environmental impact become increasingly scalable, and possibilities widen once the discipline of Impact Investing was founded, we wanted to build a similar value-aligned industry within our field of PR. And Impact Relations was born.”
Melissa went on to explain the passion behind the creation of Impact Relations from both her team and Prosper for Purpose. “We are a group of skilled communicators who are committed to challenging our industry’s status quo. In fact, we’re so passionate about the type of PR we do, that we felt it needed a new name. So in our shoot-for-the-moon fashion, we’re creating a new industry for the type of PR we do. We call our expertise and service “Impact Relations,” a new industry that’s emerged from public relations, which leads and inspires by example. Impact Relations is a discipline defined by authentic, resonant communications strategies that help businesses be better, perform better, communicate better, and lead better, to make a positive environmental, governance, and social impact.”
One great example of Impact Relations is Yulu’s World Housing project. Inspired by TOMS Shoes’ One for One business model, World Housing created a similar model for real estate. For every home sold, World Housing constructed a home for a family in a developing world community. Yulu helped bring this story to life by reaching media outlets and creating a video showcasing the inspiration behind the project.
We are excited to be working with Yulu to create this new sector of public relations. Please help us spread the word about Impact Relations by engaging on Facebook, Twitter and Instagram. If you believe your organization is practicing Impact Relations and you want to make a positive difference in PR — share your story!
You’ve just launched an incredible new product—your brainchild that you’ve been dreaming up for years—but instead of feeling successful and proud, you feel defeated and confused. Inventory isn’t moving like it should be. But your website hasn’t crashed from a sudden influx of online sales. And it’s not that your product isn’t great—because, let’s face it, it’s perfect and you should be proud—so what is it?
Or maybe this sounds familiar: You’ve just graduated from college with a hard-earned degree. You busted your behind to master the subjects and prove that you are ready to further develop your education as a professional in your chosen field. You’ve carefully constructed a witty yet intelligent cover letter, spent a little too much time analyzing the font in your email signature and applied for dozens of positions, yet you haven’t landed your dream job. It’s not that you aren’t qualified—your degree and that perfectly punctuated cover letter prove you know your stuff—so what is it?
In a world where we’re routinely flooded by classified ads and perfect jobs are few and far between, there’s a secret sauce that can help differentiate you from the competition: networking. It seems so simple, but networking can help your personal brand grow exponentially in a variety of ways.
Now, for clarity, when we say brand this could refer to a company that sells a product or service, or it could mean you as a professional. Either way, networking provides the same benefits to individuals and organizations and is something we should all spend more time doing.
So, first things first: Grab a cup of coffee. (A blog post should always be read with coffee.) Now, prepare to learn how networking can help your brand grow.
- Connections. You hear it all the time: It’s not what you know, it’s who you know. While nothing can replace having the appropriate knowledge, experience or skill, the reality is that people recommend people they know, like and trust. In fact, many of the best job opportunities are never advertised to the public, but are instead shared through networks. Having an ‘in’ can open the door to your dream job or create a new line of opportunities such as client leads, speaking and writing gigs, joint ventures and partnerships.
- Promotions. Having a solid foundation of people who like you and your brand is invaluable. Your network is your brand’s cheerleaders and they advocate for your success among their other networks. With their help, your brand receives a boost in reputation or sales, and ultimately your circle of influences widens.
- Resources. A network of like-minded professionals gives you access to a directory of amazing resources—for free. Your contacts become your advisors, offering information and advice you would normally have to pay a consultant for. They can keep you on track or share how they overcame challenges similar to those you’re facing. And, on the flip side, you can build a reputation as a knowledgeable and supportive resource by returning the favor.
- Friendships. At the end of the day, it’s nice to have someone who understands what you do. There are proven psychological and emotional benefits to having a friend in the business. In addition, a friend in your field can serve as a sounding board for new ideas or be there for a much needed pep talk. Plus, there’s an added bonus to having work friends: You have someone to take coffee breaks with during the day!
“But I don’t have time to go to networking events.” No problem! Not all networking requires attending an event. Social media platforms make for a simple and effective way to network not only with other professionals or audiences, but also with other businesses, making the possibilities of new connections endless. Five minutes and a few messages a day can get you in touch with individuals who can provide a wealth of knowledge and, of course, more connections.