Brand Development

Start with your why. To maintain a competitive edge in the marketplace, you need a strong brand presence. More than a logo and website, your brand is built on your story and its success is tied to how well you deliver on your promise. Prosper has a successful track record building strong brands that drive awareness and growth. We have developed and customized a proven, industry-agnostic brand development process that works for nonprofits, businesses, artists and entrepreneurs. Our method determines your brand’s personality and generates key messages, resulting in a practical toolkit that can be applied to all communications.

  • Brand Positioning & Identity Development
  • Brand Strategy & Consulting
  • Rebranding Strategy
  • Qualitative & Quantitative Market Research
  • Marketing Strategy & Planning
  • Key Messaging
  • Product Launches
  • Visual Identity

Public Relations

Offer value.  “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”  (PRSA, 2012) Within that definition, we approach PR as a specialized process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients and partners. From expertly telling your story, to conducting media and community relations, we build synergies through our activities. This proven process helps organizations maximize positive outcomes and bring meaning to their mission.

  • Communications Strategy & Planning
  • Media Relations
  • Influencer Outreach
  • Press Kits
  • Internal Communications
  • Crisis Management
  • Media Training
  • Media Events

Content Marketing

Call us strategic storytellers. Delivering quality content to your target audience is now more important than ever if you plan to build meaningful relationships. By channeling your brand’s personality, Prosper develops and distributes engaging content that helps attract, convert and delight customers and clients.

  • Content Strategy
  • Online Marketing
  • SEO & Web Analytics
  • Inbound Marketing
  • Direct Mail Marketing
  • Sponsorship Marketing

Social Media

Engagement through conversation. Social media is a powerful tool brands can use to connect and engage with clients and customers. To be effective in social media on behalf of a business, you must understand public relations and marketing, and how social media is used as a channel to share messages that tie to strategy and achieve marketing goals. We start by applying industry best practices, and optimize our efforts based on performance analytics, tailoring our efforts specifically for your audience.

  • Social Media Strategy & Planning
  • Content Creation & Management
  • Social Media Advertising
  • Monitoring, Analysis & Reporting

Development & Fundraising

Dollars and sense. We see development as the growth of a relationship. In business, this translates to development activities, including marketing, sales and development of a philanthropic footprint. In the nonprofit sector, development refers to fundraising activities. We can help with all aspects of fundraising to ensure organizations have the resources to be effective. Through comprehensive research, an informed campaign helps mission driven organization amplify their impact.

  • Major Gifts Strategy & Development
  • Case For Support Writing
  • Annual Fund Development
  • Grant Writing & Reporting
  • Feasibility Studies
  • Direct Solicitation Strategy
  • Implementation Strategy
  • Resource Management
  • Capital Campaigns
  • Fundraiser Planning

Events

Be memorable. From galas to tradeshows, events yield invaluable face-to-face interaction with your stakeholders, clients and customers. Prosper can coordinate every aspect, so you can enjoy your event without stressing over the details. From choosing the best venue, menu and invitations to media coverage and rave reviews, consider it handled.

  • Event Concept Development
  • Event Planning & Management
  • Budgeting
  • Vendor Coordination & Logistics
  • Trade Show Support
  • Media Coverage
  • Sponsorships

Strategic Planning & Training

Strategy is at the core of all we do. Different from business development or marketing planning, strategic planning involves vision, mission and big picture thinking to outline direction and goals. After the strategic plan is in place, a work plan fills out the details of how these goals will be achieved. Whether your organization is looking for strategic planning services, help in moving an existing strategic plan forward, or staff training for strategic positions, Prosper can help.

  • Strategic Planning
  • Mission, Vision, Values Development
  • Board Recruitment, Training & Development
  • Staff Hiring, Training & Development

Organizational Development

Success starts on the inside. Let us help you move your organization forward with organizational development services ranging from strategic planning and training to employee engagement and culture optimization. The goal of our Prosper With Purpose services is to provide resources, training, tools and practices to create an organization that embodies happiness, engagement and stakeholder satisfaction on the inside. We are redefining employee engagement, company culture and organizational development, beginning with your specific situation.

  • Employee Engagement
  • Culture Optimization

Community Engagement

Build your tribe. Community engagement refers to the process of organizations and individuals collaborating to build relationships for the purpose of applying a collective vision for the benefit of a “community”. Community is not necessarily defined only by geographic location and can refer to a community of similar interest, or a community of affiliation or identity (such as industry or sporting club).

  • Community Partnerships
  • Grassroots Outreach
  • Strategic Sponsorships
  • Volunteer Events
  • Fundraisers