Prosper for Purpose Earns B Corporation Certification
Agency acknowledged for commitment to clients, employees and community
CLEVELAND (February 16, 2016) – Prosper for Purpose, a Cleveland-based public relations and development agency, today announced that it has become a Certified B Corporation. By earning the prestigious designation, Prosper for Purpose joins the ranks of Etsy, Patagonia, Warby Parker, Columbus-based Jeni’s Ice Cream and Cleveland-based Eco Watch in meeting the rigorous standards of social and environmental performance, transparency and accountability.
The certification is issued to businesses by the international nonprofit B Lab. With a goal to redefine success in business, B Lab recognizes companies that use the power of business to solve social and environmental problems.
The philosophy was inherent in the goals of Prosper for Purpose from its founding in January 2013. "We launched to help mission-driven organizations prosper through collaboration, creativity and purpose,” said Founder and CEO Lorraine Schuchart. “When I read about B Corporations, I discovered that Prosper was already adhering to many of the guidelines.”
Prosper for Purpose becomes the first marketing and communications agency in Cleveland, and the first nonprofit consulting and fundraising agency in Ohio, to obtain B Corp certification. The agency joins more than 1,400 Certified B Corps globally – including eight others in Ohio – with one common goal: to use business as a force for good.
“This is our public commitment to our do well by doing good philosophy. We are thrilled to now have the opportunity to benchmark and measure our positive impact on our communities, the environment and our employees,” states Schuchart.
In addition to primarily working with cause-driven organizations, Prosper encourages corporate social responsibility for employees through paid volunteer time, ongoing professional development and telecommuting. Prosper has also contributed considerable pro bono work for local nonprofits, including professional development training and public relations services.
About Prosper for Purpose
Prosper for Purpose guides, serves and works alongside leaders of mission driven companies and nonprofit organizations, as well as artists and entrepreneurs, to create successful brands and increase revenues. An integrated approach to marketing and development helps clients build better relationships, bring meaning to their mission, do well and do good – in other words, to prosper for purpose.
About B Corp
Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand.
About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the best for the world. B Lab drives this systemic change by: 1) building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability; 2) promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last; 3) helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits; 4) inspiring millions to join the movement through compelling story-telling by B the Change Media. For more information, visit www.bcorporation.net.