Content Marketing: A Case for Visual Storytelling

Content marketing is nothing new — it’s been around for much longer than most of us have been alive. But developing and distributing quality content is now more important than ever for businesses. Engaging content helps attract, convert and amuse customers.

But what exactly is content, you ask? The simplest definition of content is information delivered in a variety of formats to attract and retain customers. That means content can be a memorable meme destined to go viral on social media. Content can be a carefully crafted podcast for your website. Or content can be a well-written blog (like the one you’re reading!)

In today’s tech-driven world, infinite amounts of content are literally at our fingertips thanks to smartphones and the Internet. With so much information to process, people now scan through content more quickly than ever before. Add to that our decreasing attention spans — which at eight seconds is now one second less than a goldfish! — and attracting customers just got a whole lot harder.

So how do businesses get noticed? Which type of content can cut through the clutter?

Let’s just say visual content is king.

According to HubSpot, there are many compelling reasons visual content should be part of every marketing strategy.

1.      “Content with relevant images gets 94% more views than content without relevant images.”

2.      “Visual content is more than 40x more likely to get shared on social media than other types of content.”

3.      “Facebook posts with images see 2.3x more engagement than those without images.”

Need more reasons to love visual content? Simply put, visuals are easier and faster for our brains to process. Visual content is also highly sharable. That’s why social media platforms that focus solely on visual content (Instagram, Pinterest, Snapchat, Tumblr, etc.) are so successful: They combine our love of beautiful imagery with our intrinsic desire to share.

Visual content has been proven to generate new views, more clicks, higher conversion rates and increased SEO. The facts and figures that confirm visual content is a winner could fill a whole other blog post.

So if you have the time and resources to make the most compelling infographic of the year, do it. To get your creative juices flowing, check out 15 eye-catching examples of visual storytellingfrom HubSpot (yes, we have a love affair with all things HubSpot).

If you need a little assistance with content marketing, give us a call. We’d love to help you tell your story — with gorgeous and engaging graphics, of course.

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