Lorraine Schuchart APR

The Path to Prosper for Purpose

To launch the Prosper for Purpose blog, I thought I should tell the Prosper for Purpose story. It is, of course, my story too.

When I was in second grade, I decided I would become a teacher when I grew up. My teacher that year was Miss Donnelly, and she made learning empowering and fun. She would divide the class into teams to work on projects. I was usually the team leader and found myself trying to motivate the other kids using her tactics. I was a good imitator. It worked, and I thought I was destined to teach.

When I was in fourth grade, I decided I would become a writer and a teacher when I grew up. My teacher, Mrs. Lentz, told me I had a real talent for writing. It was the only thing I did better than Kelly N., who I believed to be the teacher’s pet. So I wrote. And I read. I read more books that year than any other student in the class. One hundred and fourteen books. The more I read, the better I wrote. I believed I was destined to write. And teach, of course.

These decisions, made when I was eight and 10, were not fleeting. I went to college and majored in education. I took writing classes, too. Journalism and creative writing. Feature writing and advertising. My writing teachers asked why I was an education major when I was so clearly drawn to writing. My advisor asked if I really wanted to teach, because the market was flooded with teachers and I obviously loved to write.

I had never heard of public relations, but after exploring new majors, decided this was the career for me. I started volunteering with a local nonprofit while in college, and sought work with a non-profit after graduation, because I felt I could make a difference. However, the need to save for a house and a family pushed me into the for-profit world of. Over the next 25 years, I went back and forth from non-profit to for-profit organizations. Along the way, I learned about fundraising, business development, employee engagement and organizational change. I wrote and I mentored and I even taught.

But I wanted to do more. I had a vision for a company that valued doing good as much as doing well. One that would work with mission-driven leaders, bridging resources and goals. On January 8, 2013 that vision was launched as Prosper for Purpose. Over the past two years, I have formed a small but talented team to help organizations do well and do good by creating successful brands. This blog will address how individuals can help create successful brands—for themselves and for their organizations.

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