Fundraising Approach

A Fresh Approach to Fundraising

Last month, I had the privilege of training a group of professional fundraisers at an international conference in Norfolk, Virginia. This month, I traveled from Cleveland to Chicago, Detroit and St. Louis to train volunteers to ask for gifts. Very few of these people initially feel excited about asking for gifts. I get it. I’m an accidental fundraiser myself.

After earning a degree in public relations, my first real job was with the American Cancer Society where I was charged with communications and fundraising activities. Throughout my career, I’ve collected a good 20 years of fundraising experience. But it wasn’t until I understood why communications and fundraising are two sides of the same coin, and how PR skills and processes actually work to enhance the fundraising success of an organization, that I truly embraced fundraising.

Since then, I have been working with nonprofit organizations to help them understand what I’ve learned about donors and the fundraising process. I share with them the research, planning and tactical implementation steps that produce results. And now I want to share them with you.

Prosper for Purpose is launching its first newsletter, Prosper Fuel, for nonprofit and impact-focused organizations. In it, we will share how to move people through the Cycle of Engagement with your organization so that you can have greater impact. Sound like something you’d be interested in? We thought so.

We will share with you many of the same lessons we teach to our paying clients so that you can help your organization prosper for purpose. All you need to do is sign up by going to the bottom of our contact us page, and adding your email to our newsletter box.

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