Articles by: Lorraine Schuchart
What Social Media Can Do for Nonprofits
Nonprofit social media campaigns are an important part of any marketing strategy. Research shows Americans spend more time on social media than any other major internet activity, including email. And an impressive 81% of Americans have a profile on a social networking site. Simply put, social media is a huge part of our lives and the importance of utilizing it is ever increasing.
There are many reasons why nonprofits should incorporate social media into their strategies. Believe it or not, 43% of millennials are most inspired to give by social media compared with any other channel. In addition, more than half of social media users say they would “take the time to learn more about a charity if they see a friend post about it.”
With the right social media strategy, you can…
- Increase brand/campaign awareness
- Generate prospects
- Expand your audience
- Increase website traffic and search ranking
- Grow loyalty and delight donors
- Produce audience insights
- Boost donations
- Increase community participation
- Cross-promote with other organizations
For nonprofit and for-profit organizations alike, social media success begins with a comprehensive strategy. From when you post and how to engage with audiences, to converting followers into donors, all aspects are equally important and must be included in your strategy.
How to Create a Nonprofit Social Media Strategy
To help you get started, here’s a simple, practical approach to developing a social media plan for your nonprofit.
1. Establish Goals and Objectives
Goals are overarching and all-encompassing. Common goals are to increase reach or site traffic, generate leads, expand signups and conversions, and raise donations.
Objectives are specific and measurable steps you take to achieve a strategy. Use the following template to set S.M.A.R.T. (Specific, Measurable, Achievable, Relevant and Time-bound) social media objectives. Let’s say your goal is to increase traffic to your website from social media. Your S.M.A.R.T. objective might look something like this:
Increase website traffic from social media by 20%, from 100,000 visitors to 120,000 visitors by July 15th, 2018.
It’s important to use specific, realistic numbers to define your goal. Making it time-specific will help your team map out the necessary objectives to reach that goal by the target date.
2. Audit and Benchmark
Next, assess your current social media offerings and ask yourself these important questions:
- What is your current activity and with whom are you connecting?
- How much time do you have to dedicate to social media?
- What is your brand’s voice, tone and style?
- Are your current metrics and goals achievable and, if so, how?
- What are we trying to achieve through social media?
3. Choose Your Channels
Facebook, YouTube, and Instagram are all wonderful for storytelling, while Twitter is ideal for conversations. Start by finding out which platforms are preferred by your target audience. It’s important to meet your audience where they are and focus on the platforms where you can achieve the most engagement.
The only way to see which platforms are best for your company and audience is to experiment. Post consistently, track performance, monitor keywords, and listen to your audience so you can make informed adjustments to your tactics along the way.
4. Define Your Tactics
Strategies define how you’re going to do something, while tactics are the action items — what you’ll do to reach your goal, meet the objective and fulfill the strategy.
Goal: Involve more individuals under age 45 in our organization
Strategy: Use social media to reach more individuals with our message
Objective: Grow our social networks by 20% in the under 45 age demographic
- Showcase our current donors and volunteers in the target demographic
- Promote relevant Use images and testimonials
- Adjust the tone and messaging to speak to connect with the under 45 audience
- Ask our community to like and share our content
5. Create a Content Plan
Steven Shattuck at HubSpot explained that nonprofit social media messaging should focus on the “three A’s”:
- Appreciation: Recognize your donors, supporters, volunteers and employees
- Advocacy: Engage with and share the content of others
- Appeals: Solicit donations or help
Use these “three A’s” to map out your content plan. An effective content plan details the pieces of content you will promote and on which channels. Each piece of content should be relevant to your audience and communicate your mission and values.
Additionally, each piece of content should be tied to a goal within one of the “three A’s.” If your goal is to increase awareness, your objective could be to increase shares of your volunteer or donor appreciation posts on Facebook by a certain percentage.
Remember that you can use the same core content across each platform by simply adapting its format and tone. For instance, you might post a paragraph excerpt of a blog post on Facebook, link to the post on Twitter, and share a powerful image and caption on Instagram that directs users to read more on the blog.
6. Implement, Analyze and Adjust
A goal is just a dream if you don’t have a deadline. Create a realistic timeline, analyze successes and failures and adjust your tactics in pursuit of your goal.
As you move forward with your strategy, make sure each activity supports an overarching goal of your organization. Track how much time and money is invested in social media so that you can calculate the return on investment.
For example, if your goal is to increase donations, you would want to find out the lifetime value (LTV) of a donor and measure that against the cost of the social media activity required to convert a follower into a donor. Measure the cost of social media in terms of dollars spent boosting posts and the number of hours per week spent managing social media.
7. Collaborate and Create Communities
It’s not enough to have a great social media strategy and set about implementing it — you also need to collaborate with others, including two important groups: social media partners and social media advocates.
Social media partners are staff or select volunteers who post as your organization, primarily on a set schedule. These people are usually on-site and can post about events and activities.
Social media advocates are individuals who frequently like and share posts as themselves and occasionally post to your organization’s social pages. They also share your stories to their own pages and encourage others to engage.
There are many other straightforward ways to build your online community:
- Discuss and share ideas
- Post polls and other interactive content
- Listen — learn about your audience
- Engage and ask questions — be part of the conversation
- Build relationships with other organizations
- Promote events and seasonal activities
- Share resident and staff profiles
If your results aren’t exactly where you’d like them to be, fear not. Just remember the words of digital media entrepreneur Jay Baer: “Realize that the social media success equation isn’t big moves on the chessboard, it’s little moves made every day that eventually add up to a major shift.”
Every nonprofit is different and your social media strategies should be as well. If you have questions about the best strategy for your organization, let us know in the comment section below or send us a message!
I was a seasoned public relations practitioner when I founded Prosper for Purpose in January 2013. I had more than 25 years of experience working for small businesses and large corporations, nonprofits and educational institutions. I’d been part of two in-house agencies; the first at a newspaper early in my career and 20 years later at a national retail chain. But in running my own firm, I learned a lot about what has really changed in my field, as well as which key PR lessons have remained the same.
What Has Changed
- The PR toolkit. When I was in my last corporate job, content creation, social media and guest services became part of my responsibilities. And in all my nonprofit roles, fundraising and events management played a role. Thank goodness. Most of my firm’s clients want their public relations strategists to consider, if not include, every major tool for relationship building, not just the traditional ones. You don’t need to be an expert, but you need to know how the tools can work together to achieve your client’s goals.
- Media relations. Really, what hasn’t changed in media relations? Fewer reporters, many of whom work part-time at multiple outlets, means it is more challenging than ever to get your story told. While telling the right story to the right journalist is still key, we have found success through helping journalists more easily tell our clients’ stories by providing digital assets, often housed in online press rooms, where they can download everything from photos and logos to videos and bios.
- Measuring results. Measuring the impact of PR used to be as challenging as herding cats. In the past five years, a plethora of tools have emerged, from PR management software that helps professionals see which tactics are driving engagement, to the insights provided on the back end of social media platforms. Demonstrating measurable results builds trust between an agency and its clients as it helps clients justify their investment. It also helps practitioners learn and grow.
What Has Not Changed
- You need the write stuff. Most public relations activities involve the written word, whether in a press release, an email or online content. Here’s the bad news: if you are not a strong writer, it will be difficult to become a strong PR practitioner. The good news is that writing is a skill that can be practiced and improved. There are many great resources available through PRSA. There are also a great many books, articles, classes and online videos on writing. Mentors are another great resource.
- It’s all about relationships of mutual value. Of all the PR lessons we’ve learned over the years, this may be the most important one. Public relations has always been about building relationships, but sometimes it seems the aspect of mutual value is overlooked. No one cares how great you are. They care how great you can help them be. Communicating value, true value, in authentic and compelling ways remains the best way to ensure a client’s success, as well as the success of your agency.
Master these PR lessons and you’ll take both your practice and your client success to the next level.
What do you feel has changed in the PR industry? Comment below or email us at email@example.com
We’re busy wrapping up more than gifts here at Prosper for Purpose — we’re also wrapping up the year. Our offices will be closed Christmas week so #TeamProsper can spend time with loved ones. But before we go, we want to share what we’re grateful for this year.
Our clients inspire us whether they’re transforming their communities or changing the world. They are purpose-driven people leading companies and nonprofits, consultancies and educational institutions. We choose our clients carefully and they, in turn, challenge us to bring our best each and every day.
We continued to live our motto of using ‘communications for a better world’ by helping these clients achieve social and environmental impact by building relationships that matter. In 2017, these relationships were built through strategic storytelling, branding and fundraising, mixed with social media, event management, and much, much more.
While the U.S. and the world saw some setbacks this year in terms of global sustainability and social justice, we are encouraged to be part of a rising tide of business as a force for good. We believe any setbacks are sure to be temporary as we raise our voices and increase our efforts around issues that matter.
As a two-year member of the B Corp community, Prosper is proud to be one of more than 2,300 Certified B Corps from 50 countries and more than 130 industries working together toward one unifying goal: to redefine success in business in terms of people, planet and profit. We at Prosper have added a fourth term: purpose.
At Prosper, we practice a servant leadership model of management because we know the best leaders are those who help others be their best. In the day-to-day, this looks a lot like friendship. Everyone has a seat at our table, everyone has a voice. We were honored to receive “Team of the Year” award at the PRSA Cleveland Rocks award banquet earlier this month. We can’t wait to see what is to come for our team in 2018.
We recently completed our annual PDPs (personal development plans). As we plan for 2018, we will be figuring out how we can best support and empower each other to meet our goals, both inside and outside of work. To us, Prosper for Purpose is not just a company, it’s a mantra.
Every year, Prosper for Purpose receives dozens of requests for free consulting and services. Our 12 Months of Giving campaign is our way of being able to respond to more of these organizations to help them share their stories and achieve their goals. In this blog post I will introduce the organizations that we were honored to work with in the first quarter.
Our January pro bono client, May Dugan Center, was named as a tribute to May Dugan and her lifetime work as a one-person counselor and advocate for her neighbors in need. The mission of the Center is to help people enrich and advance their lives and communities. The May Dugan Center does this by providing in-house education and resources, as well as health care and food bank opportunities, to people of all ages. During our consult, we helped members of the board and staff review their key stakeholders and messaging.
Greater Cleveland Habitat for Humanity, our February organization, just recently launched a three-year initiative to fully rehab 100 Cleveland homes with a ten-house initiative in Cleveland’s Buckeye neighborhood. Habitat for Humanity doesn’t just build or rehab homes, they fortify communities and revitalize local neighborhoods, something Prosper was really excited to get behind. Our time focused on creative ideation of strategies and tactics to grow awareness and support.
In March, our focus was on Child and Family Advocates of Cuyahoga County, which serves underage children who are abused. The nonprofit has wonderful attorney volunteers who make sure kids are receiving the best legal assistance they can get. The Child and Family Advocates of Cuyahoga County provide training for the guardians assigned to the children, and have volunteer coordinators who make sure the children are appearing at court while also maintaining contact with the child and family. They advocate for the kids—the volunteer and guardian’s sole duty is to support the child’s best interest. We made recommendations on how this program could grow and serve more children.
Although our time was brief with each of these organizations, we were so impressed by the work they are doing and enjoyed our time with each of them.
Last month, I had the privilege of training a group of professional fundraisers at an international conference in Norfolk, Virginia. This month, I traveled from Cleveland to Chicago, Detroit and St. Louis to train volunteers to ask for gifts. Very few of these people initially feel excited about asking for gifts. I get it. I’m an accidental fundraiser myself.
After earning a degree in public relations, my first real job was with the American Cancer Society where I was charged with communications and fundraising activities. Throughout my career, I’ve collected a good 20 years of fundraising experience. But it wasn’t until I understood why communications and fundraising are two sides of the same coin, and how PR skills and processes actually work to enhance the fundraising success of an organization, that I truly embraced fundraising.
Since then, I have been working with nonprofit organizations to help them understand what I’ve learned about donors and the fundraising process. I share with them the research, planning and tactical implementation steps that produce results. And now I want to share them with you.
Prosper for Purpose is launching its first newsletter, Prosper Fuel, for nonprofit and impact-focused organizations. In it, we will share how to move people through the Cycle of Engagement with your organization so that you can have greater impact. Sound like something you’d be interested in? We thought so.
We will share with you many of the same lessons we teach to our paying clients so that you can help your organization prosper for purpose. All you need to do is sign up by going to the bottom of our contact us page, and adding your email to our newsletter box.
What I’ve Learned
The idea for Prosper for Purpose came from my desire to start a communications firm where I (and others) could do well by doing good. Fast forward four years and #TeamProsper has grown to include top notch employees supported by freelancers and strategic partners–all committed to doing business the Prosper way.
That’s not to say that it’s been easy. The saying that experience is a hard teacher is true. But every challenge is really just an opportunity. Here are my four top takeaways.
BUILD YOUR BRAND, BUT LET IT GROW
Branding is one of the key services we offer clients and it is the component that new businesses most often miss. You have to know your ‘why,’ be able to articulate what makes you special and have a visual presence (logo and website) to be taken seriously. I created Prosper’s voice and visual brand before I launched the company, hiring a graphic designer to create our logo (which I still think is perfect) and building our first website myself. Translation: you don’t need a lot of money to launch a small business, but you need to make some investment.
Over the past four years, our brand has become more clear and our current website (built by our friends at Go Media) and messaging reflect that. Of course I would be remiss not to say that no company owns their brand. You make a promise to your community, as evidenced through your messaging and visuals, but it’s how you deliver on that promise–from how you treat your employees and clients to how you engage in your community–that truly determines your brand. I am proud of how #TeamProsper delivers on our promise, through a culture based on servant leadership, stellar customer service and a Doing Good program that competes with the best philanthropic programs around.
WORK WITH THE RIGHT PEOPLE
Prosper’s very first value is People, because if you’re not working with the right people, nothing else matters. In a small agency, people can make or break you. As Jim Collins says in “Good to Great,” you have to get the right people on the bus and the wrong people off the bus. Sometimes the wrong people show up looking like the right people and saying the right things. You welcome them on the bus and then discover they’re not the right people after all. I have learned that the best solution, regardless of how far down the road we’ve traveled together, is to let them off the bus. Today I have any potential candidate meet with every member of our team. Different people see different things.
I have had one exceptionally ‘right’ person with me from the very beginning (okay, month three). Kathryn Perkins and I became friends after previously working together and she was present with a group of friends when I first shared the idea for Prosper. She serves as Prosper’s director of public relations, working with clients and on behalf of our firm.
The other critical people component is clients. Sometimes great projects come with difficult clients. Sometimes small projects bring great clients, and the scope grows into a long-term relationship. We have been fortunate to have mostly great projects and great clients, but we’ve had a few of the others as well. Life’s too short to work with people who don’t respect you, your process or your people.
ESTABLISH SYSTEMS & PROCESSES
One of the first things we did as the agency grew was to subscribe to an online project management system. This allowed our team to create a process for each project, assigning roles, responsibilities and due dates to our initial team of four. Since we were a virtual agency for our first two years, this system allowed each of us to work on our own schedule, and enabled us to see who had done what. And then I met the process queen, Jenny Kelley.
Jenny was running her own business when we met, so to most people we were competitors. And yet, to us, we were potential collaborators, just waiting for the right time and opportunity to work together. That opportunity came in the spring of 2015 when, after collaborating on a client project for a few months, Jenny told me she wanted to merge her company with Prosper. Within a few months, Jenny had created systems and processes to enable our growth and I have often wondered how we ever managed without them. Jenny is a great example of the ‘right’ person in the right ‘seat.’
STAY TRUE TO YOUR PURPOSE (BUT BE ADAPTABLE)
Our mission is twofold: To grow a company dedicated to the development of our people; and to partner with clients to drive authentic engagement and purposeful action that supports a quadruple bottom line: people, prosperity, planet and purpose.
Remember when I said Prosper for Purpose came from my desire to do well by doing good? Well, that desire, as it turned out, is also my ‘why,’ my purpose. It’s enabled me, and the rest of #TeamProsper, to evaluate new ideas and opportunities through the lens of our mission (stated above) and our vision, communications for a better world. Technology changes, clients and employees come and go, projects end. We can adapt to these changes by staying true to our purpose, delivering on our brand promise, working with the right people, making process work for us and knowing when to pivot. Here’s to year five–we’re ready to rock.
P.S. A heartfelt thanks to our team: Kathryn, Jenny, Megan, Ashley, Olivia, Paula and Maggie; our families and friends, clients and colleagues. We consider you all part of #TeamProsper and look forward to sharing year FIVE with you!
Over the past three weeks, I’ve explained the Prosper for Purpose approach to business. I have written about the first three components of our quadruple bottom line: people, planet and prosperity. This week, I conclude our four-part blog series discussing how we #measurewhatmatters by focusing on purpose.
“Why did you start your own company?” is the question I’m most often asked. “What made you decide to become an entrepreneur?” is a close second. You would think by now I would have a simple answer to those different ways of asking the same essential question: “What was the motivation that created Prosper for Purpose?” As I approach the end of my company’s fourth year, I think I can finally answer that question. But the answer is not so simple.
I didn’t become an entrepreneur because I wanted to start a business. I became an entrepreneur because I want to make positive impact, and believed starting my own business could be my pathway.
Throughout my career, I had chosen positions in the nonprofit sector, followed by the for-profit sector and then back again. The missions and (most of the time) the cultures of the nonprofits resonated with me, while the ability to quickly put ideas into action in the corporate world also appealed to me.
And then, one day, my daughter asked, “Why don’t you start the company you want to work for?” It was the right time for that question. I was extremely unhappy in my job. For the first time in my 25-year career, I had neither a healthy culture nor the ability to put ideas into action. And I wondered, “What if I could have both?”
I spent two months planning Prosper for Purpose before it launched. I had never really been interested in becoming an entrepreneur, and I certainly didn’t know how to run a business. But I did have a purpose. I wanted to do well by doing good. And by naming my company Prosper for Purpose, I made a declaration.
I consider myself an activist at heart. I care about social justice and human rights; preserving our planet and protecting animals; securing various types of sustainability. Those concerns were top of mind when I started my company.
Siiri Morley, a founding partner of Prosperity Candle, wrote about achieving ‘social good’ impact. She said that “Business can create this type of impact, but it doesn’t do so naturally. Businesses need to be purposefully designed to consider their social and environmental impact as a key priority.” That is what I sought to do, and what I and the other members of #TeamProsper commit to continue.
In 2012, when I was planning Prosper for Purpose, there wasn’t a lot of public discussion about purpose. Now the word seems to be everywhere. And while I certainly encourage and applaud those who authentically pursue the principles of purpose, I wanted to take extra steps to differentiate my company from the others who might see purpose as nothing more than the latest trend to grab onto.
In January, Prosper became a Certified B Corporation. Last month, we joined One Percent for the Planet. We’re proud to make these commitments to be both socially responsible and environmentally sustainable. Joining these organizations not only helps validate our claims of prioritizing people, planet and prosperity, but it connects us to communities of like-minded business leaders. A community committed to using business as a force for good.
Running a business that measures impact in these ways is not easy. But it is important. And that is why we #measurewhatmatters.
So why did I start Prosper for Purpose? To build a company that could do well by doing good. Perhaps the answer is simple after all.
How we help our people, our clients and our company prosper
Over the last few weeks, I have been sharing how we #measurewhatmatters at Prosper for Purpose. I’ve referenced our quadruple bottom line as people, planet, prosperity and purpose. This week, I write about prosperity.
I chose the word prosperity rather than profit, the term used by most other organizations, because profit is only one part of prosperity. At Prosper, we view the notion of prosperity as inclusive of health, happiness and economic stability—in other words, general well-being. Why? Because an economic-focused view of prosperity will inevitably compete with health and happiness.
Causal effects between economic prosperity, health and happiness have been studied and documented. One famous study that advances the holistic definition of prosperity to which we at Prosper subscribe is the Legatum Prosperity Index, an annual ranking of 142 countries, developed by the Legatum Institute. The ranking is based on a variety of factors including wealth, economic growth, education, health, personal well-being, and quality of life.
Surveys have shown that increases in income do not lead to increases in happiness.
For example, moving up the corporate ladder may lead to an increase in economic prosperity, but the longer hours spent working may encroach upon time formerly devoted to exercise and family. In this way, economic prosperity is potentially achieved at the expense of health and happiness. That is not the kind of prosperity we want (does anyone?).
To ensure Prosper supports our team’s prosperity, each employee completed a personal development plan (PDP) this summer. The leadership team then reviewed the PDPs with each employee and made a commitment and a plan to move them forward.
Because we also care about the prosperity of our clients, we measure that too. From our kick-off session through planning, ideation and implementation, we tie our milestones and measurables to the overarching goals of the organization. In other words, we’re not happy unless our clients are successful. We work by choice with purpose-driven clients in both the business and nonprofit sectors. This means that when our clients do well, their communities prosper.
Finally, we care about the prosperity of our company. We do well by doing good. And the more we prosper, the more good we can do.
Want to help us #domoregood? Then tell your favorite Northeast Ohio charity about our new program, the 12 Months of Giving.
In last week’s post, we talked about a disruptive approach to business; one that embraces social and environmental factors along with economic ones.
Why do we measure these things? Because at Prosper for Purpose, we are all about impact. Impact that enables us to do well by doing good. We measure impact in four areas: people, planet, prosperity and purpose. We call it our quadruple bottom line.
This week, we look at planet.
Walk into our office and the first thing you may notice is the absence of trash containers. No wastebaskets under desks. In fact, there is only one wastebasket in the entire office and it’s at our print and coffee station. We fill and empty it only once a week. How? Well, we work towards a goal of being a paperless office. We share and store our files online. We print contracts for signatures and documents for meetings and that is, essentially, it for printing.
But that’s not all. Here are some other things we do to measure our impact on, and stewardship of, our planet.
The Prosper for Purpose Planet Strategy:
- We recycle. Our single garbage can contains two bags: one for trash and one for recycling. Nearly every Friday, both are emptied, meaning our recycle to trash ratio is roughly 1:1. We’re working to improve that ratio.
- We use a programmable thermostat.
- We work at desks and tables made from reclaimed wood.
- Each desk has a high-end LED desk lamp that uses minuscule amounts of energy.
- Our main walls are made of glass, allowing for natural light throughout the day. Not only is natural daylight a free source of lighting for the office, it has been proven to improve worker productivity and satisfaction (as well as boost sales in retail settings).
- Our flexible environment helps minimize our carbon footprint.
- We’re working with B Corporation to incorporate an environmental management system.
- We became a member of 1% for the Planet!
Because we believe that health and wellness come from the environment, that business is responsible for positive change and that we can leave this big blue planet better than we found it, we joined an organization that is based on these beliefs. As a member of 1% for the Planet, we commit even more to our mission of doing well and doing good. After recently becoming a certified B corporation, this partnership will allow us to amplify our positive environmental impact.
Stay tuned as we share more about our work with B Corporation to create an environmental management system, and our developing relationship with 1% for the Planet.
Next week, we will look at prosperity.
In a business world that measures success by profit, a disruptive approach has slowly emerged. This approach embraces social and environmental factors along with economic ones. It is called a ‘triple bottom line’ and is built on a belief that I embraced when starting Prosper for Purpose–the belief that companies can do well and do good.
The triple bottom line philosophy holds that a company should combine traditional metrics of financial success with those that measure social and environmental impact. It is sometimes referred to as the 3P approach — People, Planet and Profit.
These three metrics are measurable and transparent; indeed, when our company became a Certified B Corporation earlier this year, we shared evidence of our metrics with B Lab, the company that provides the certification.
At Prosper for Purpose, we add a fourth component – Purpose. Less transparent and measurable than people, planet and profit, purpose is, for us, the thread that holds it all together.
Over the next four weeks, I will share how we approach our quadruple bottom line. This week, we look at People.
In addition to being the first component of our quadruple bottom line, People is Prosper’s very first value (you can see all our values here) because, as we say, if you’re not working with the right people, nothing else matters. This value is the lense through which we consider the clients and partners we work with and, perhaps most importantly, the people we invite to join #TeamProsper.
The first half of our mission statement is devoted to our team, “To grow a company dedicated to the development of our people.”
We look to hire incredibly talented people who also happen to be passionate about making a difference and believe that work is a great place to start. It’s that shared philosophy that inspires us to transcend traditional approaches, blending innovation into best practices and throwing in a generous dash of audacity.
This is our culture. Here are just a few of the programs it inspires:
The Prosper for Purpose Work/Life Integration Strategy:
- Our employees can work away from the office when they need to. This ‘need’ may arise from caring for children, travel, or needing a quiet space in which to write, plan or think.
- Team members stay home when they’re ill because sick time is given as needed. Those paid days off do not count against PTO.
- Speaking of PTO, ours starts at three weeks. We also throw in 10 holidays. All of this time out of office is paid for our full-timers.
Training and Personal Development: As a commitment to our value of lifelong learning, we provide ongoing training opportunities to all members of #TeamProsper. From association memberships to access to webinars and conferences, we are committed to the personal and professional growth of our team members.
Future Prosperity: We help employees save for their future through our Future Prosperity retirement program.
Parental Leave: A company that is truly committed to its employees must demonstrate commitment to their families. That is why we added a parental leave policy to our employee handbook earlier this year.
Purpose in Action: Prosper is committed to supporting activities that serve and enhance the communities in which we live and work. Therefore, employees are encouraged to become involved with local community service efforts. Each full-time employee is entitled to three days (24 hours) paid time off per year to volunteer their time to a nonprofit organization of their choice. Each part-time employee is entitled to 1 ½ days (12 hours) paid time off per year to volunteer.
In these ways and many others, Prosper fosters change that cultivates wellness and abundance through relationships rooted in shared vision.
I sought to create the company I wanted to work for. The result of that effort is the team of people I am grateful to work with.
In our next post we continue to #measurewhatmatters with Planet.
Think you might like to work at Prosper for Purpose? Go here for more information.