Articles by Month: May 2015
Emily Kovach (left) and Maggie Burke (right) discuss the value of good internships.
MB: Emily Kovach is ending a year-long internship with Prosper for Purpose and heading to Kent State University to complete her degree. So today we’re talking internships. And as Emily and I can attest, while incorporating one into your already busy college schedule can seem stressful, the RIGHT internship can be a vital piece of professional growth.
EK: I agree. When you’re lucky enough to find a business that hires interns within your field that is looking to expand your knowledge, go for it!
MB: Not only does it add to your growing resume during your years at a university, but I feel it’s an essential piece of the puzzle to validate that what you’re studying is something you’ll enjoy beyond the textbooks.
EK: When I joined on for Prosper for Purpose, I wasn’t sure exactly what I wanted to do when I “grew up.” I think anyone hiring an intern should keep in mind that many students aren’t 100% sure where they’d like to end up afterwards. My top take away from the internship this far with Prosper is how important it is to make business contacts. I’m still in a limbo of whether I’d like to go into business for myself or not and I really appreciate Lorraine (Lorraine Schuchart, Prosper founder and CEO) showing me how rewarding it is if you’re willing to put in the hard work.
MB: That is one thing that really irritates me when some of my peers were taking internships to simply go on coffee runs and grab things from the printer.
If I can give any advice to businesses thinking about hiring interns, make sure you’re really honing in on their fresh ideas and young perspective on projects. If you’re wanting an intern to come into the office to do meaningless work, then just hire someone to do that and let that student find growth elsewhere. Sure the title may look good to potential employers in the future, but if they don’t have the skills and abilities that they need to succeed in the business, they’ll not only feel defeated, but then question whether or not they’re actually good at what they set out to do.
EK: Yes. It is important to take someone under your wing and build upon their strengths but also work on their areas of growth as well. I feel I’ve grown a lot with this internship. I’ve taken on projects that I wouldn’t have had a chance to do elsewhere and I’ve been able to think outside the box to actually add my own flavor to some of the work. It’s very rewarding.
MB: In my first internship with Rebecca Adele PR & Events, she didn’t hold back. She wanted us to learn and she thought we would learn best by first trying it ourselves and then going over the errors with her side-by-side to actually see what processes work best, especially with social media.
Now, I’m not saying hire someone on to do your social media just because they’re young. I think that’s one mistake that many employers are making. There is so much more that goes into a strategic social media plan than simply posting about how great your company or product is and leaving the audience to decide for themselves. It’s important to have social media as a dialogue, not a monologue. I’m very much interested in the social media marketing aspect of PR and I’m glad Lorraine has trusted me with our clients, but it didn’t come easy. I had to work at it and find sources outside of the classroom and internship to perfect my strategy.
EK: You’ve hit on a very good point for students to realize when looking for internships. Knowledge doesn’t stop there. Look to other things in your area to expand your excitement for what you’re studying. Webinars, networking events, listening in on panels of experts in your field.
MB: It takes a lot to bring on a young professional for an intern, but it is one of the best experiences I’ve had in my early twenties and I wouldn’t trade any of them. They all varied based on what was asked of me and I thank everyone who believed in me as a young college student to come in and help.
EK: I couldn’t have said it any better. Internships are so important for young professionals today and I encourage everyone to take part in a few before they start applying for jobs.
May 21, 2015: FOR IMMEDIATE RELEASE
JENNY KELLEY JOINS PROSPER FOR PURPOSE
KELLEY GREEN WEB TO MERGE WITH PROSPER
CLEVELAND, OH (May 21, 2015) – Prosper for Purpose has announced that Jenny Kelley, Founder and CEO of Kelley Green Web, has joined Prosper for Purpose as Vice President, Brand & Business Development and plans to merge her company with Prosper.
Kelley Green Web is a successful communications and development firm started in 2007; Prosper for Purpose is an award-winning public relations and development company that launched in 2013.
“Jenny and I share a passion for building successful brands, and a commitment to contributing to community health and wealth in Northeast Ohio,” explained Lorraine Schuchart, APR, founder and CEO of Prosper for Purpose.
“We have long been fans of each other’s work had been looking for ways to collaborate,” said Kelley. “A recent opportunity to team up on client projects helped us realize that our shared values and the complementary strengths of our businesses could lead to deeper synergies. Lorraine was growing Prosper and I was ready for a change.”
Kelley brings eight years’ experience as a CEO of her own company to Prosper. As an innovative entrepreneur with a passion for sustainability, a mind for theory and a drive for positive change, Kelley has built a reputation on her ability to design and implement collaborative strategies for action that have helped contribute to economic and community revitalization in Northeast Ohio.
“Jenny has high standards of excellence and a keen aesthetic. She takes a unique approach to brand building and focuses on creating a stellar and valuable experience for clients and helping them do the same for their customers” reported Schuchart. “And Prosper will benefit greatly from Jenny’s ability to develop systems and processes, not to mention from how sincerely she seeks out socially, environmentally and economically responsible solutions.”
“Honestly, I feel a sense of relief – a bit of a burden has lifted by joining Prosper for Purpose,” said Kelley. “Owning a small business is a tall and lonely order. I’m a single mom with a young son and I’m spread so thin. I’m unbelievably blessed to have found a like-minded thought partner in Lorraine. Now we can combine the resources of our firms to maximize our reach and impact. Together we can better pursue our passions and help our company and others ‘prosper for purpose’. ”
About Prosper for Purpose
Prosper for Purpose guides, serves and works alongside leaders of mission driven companies and nonprofit organizations, as well as artists and entrepreneurs, to create successful brands and increase revenues. An integrated approach to marketing and development helps clients build better relationships, bring meaning to their mission, do well and do good – in other words, to prosper for purpose.